Jan 31A Step-By-Step Approach If I Would Start a Bootstrapped SaaS Startup TodayI know how hard it is to market a startup with no budget. I’ve bootstrapped a startup from 0 to 7 figures… Let me walk you through the steps I’d take if I had to do it again (with an example): 1/ Start with the underserved problem. We should use…Startup4 min read
Jan 28How To Write Copy For Facebook Ads (A Tactical Approach For Marketers Who Are Still Honing This Skill)Most people think the creativity on Facebook Ads stands out. True, but very rarely do we give enough credit to a good copy. Based on my 100s of tests on Facebook ads in the past month, I have seen copy standing out with the same creativity. Before telling you some…2 min read
Jan 27How To Create Urgency In Your Marketing Without Faking ItMost companies use gimmicky tactics to create urgency. What they don’t understand is that the receiver of the offer does feel the artificial urgency on the other side. Most of the time it leaves a bad taste in the mouth. I have pondered enough on this topic to create urgency…2 min read
Jan 22What B2B Marketers Fail To Understand About Facebook AdsI have finally figured out paid social. You folks are doing it all wrong. I released a podcast about How I Grew $3M to $10M with our B2C Subscription Startup. So, what have I really figured out that you didn’t? Good question, the reason Facebook Ads work really well for…2 min read
Jan 205 Mistakes You Should Avoid As Growth MarketersIn my growth marketing journey, I have learned across from all growth marketers, and I made these mistakes. I wish someone would have told me to avoid these earlier. So, I am sharing it with you today. 1 — Never Undersell or Undermine Yourself If you already know at least two channels that you have some expertise…Marketing2 min read
Jan 195 Unconventional Places To Use Social Proof To Boost Conversions“We determine what is correct is to find out what other people think is correct.” ― Robert B. Cialdini, Influence: The Psychology of Persuasion Most marketers know that social proof is important. Instead of just using it on the bottom of the landing pages. …2 min read
Jan 18What do the best B2B sales folks know about cold emailing that you don’t?Getting a cold email isn’t a pleasant experience. You need to be in someone’s inbox for the right reason. Cold emailing is intrusive. It clearly violates the receiver’s privacy. Here are principles to remember when you are sending a cold email (especially in B2B sales): 1 — Is the receiver the right person to get it? More than 50% of the…2 min read
Jan 16What Podcasting Has Taught Me About MarketingThe single most important career skill that I can ever recommend to marketers is to learn storytelling. Storytelling unlocks copywriting, persuasion, advertising, content marketing, and much more. I used to suck as a storyteller. And podcasting helped me to become better at it. …2 min read
Jan 15The Little Known Secret About Higher Cold Email Response RateMost people try too hard to work on cold email copywriting. Indeed, what you say to a prospect carries weight. But other than the copy there is one more thing. It’s the quality of prospects who might need your solution. Sure, you did some LinkedIn prospecting and know your persona…Marketing2 min read
Jan 15Which Marketing Strategies Work for SaaS Companies?I wish there was one right answer to this. I believe there is a cliche answer to this: it depends. It depends on your wedge, product, persona, industry, market segment, and personal expertise. I can go into each of them but I am assuming you are smart enough to understand…2 min read
