Most people think the creativity on Facebook Ads stands out. True, but very rarely do we give enough credit to a good copy. Based on my 100s of tests on Facebook ads in the past month, I have seen copy standing out with the same creativity. Before telling you some…

Most companies use gimmicky tactics to create urgency. What they don’t understand is that the receiver of the offer does feel the artificial urgency on the other side. Most of the time it leaves a bad taste in the mouth. I have pondered enough on this topic to create urgency…

I have finally figured out paid social. You folks are doing it all wrong. I released a podcast about How I Grew $3M to $10M with our B2C Subscription Startup. So, what have I really figured out that you didn’t? Good question, the reason Facebook Ads work really well for…

In my growth marketing journey, I have learned across from all growth marketers, and I made these mistakes. I wish someone would have told me to avoid these earlier. So, I am sharing it with you today. 1 — Never Undersell or Undermine Yourself If you already know at least two channels that you have some expertise…

“We determine what is correct is to find out what other people think is correct.” ― Robert B. Cialdini, Influence: The Psychology of Persuasion Most marketers know that social proof is important. Instead of just using it on the bottom of the landing pages. …

Getting a cold email isn’t a pleasant experience. You need to be in someone’s inbox for the right reason. Cold emailing is intrusive. It clearly violates the receiver’s privacy. Here are principles to remember when you are sending a cold email (especially in B2B sales): 1 — Is the receiver the right person to get it? More than 50% of the…

The single most important career skill that I can ever recommend to marketers is to learn storytelling. Storytelling unlocks copywriting, persuasion, advertising, content marketing, and much more. I used to suck as a storyteller. And podcasting helped me to become better at it. …