How Startups Can Have a Successful Product Hunt Launch

As a start-up, it can be hard to launch when you are still trying to create a space for yourself in the market. On top of that, as a new start-up, you are probably low on employee days and might even be lacking some skills. If you do not have a skilled marketer or content creator, then you need to either spend the time to acquire these skills or use finances to hire a freelancer or a skilled employee. All in all, if you plan it correctly and involve your whole team in it, you can pull it off without any big hitches. We were a group of 5 people and we made it to the top ten products of the day on Product Hunt!

Here’s what we learned out of the experience:

1 — Getting a popular hunter can help

2 — Engage with communities

3 — Tease before Product Hunt

Product Hunt Teaser for our Facebook Cover

4 — Algorithms of Product Hunt — This is what we know with some certainty about the PH Algorithm:

So, make sure you target your pre-launch hype and marketing efforts at existing Product Hunt contributors. Becoming a contributor also takes a while so if you are getting your friends, family, colleagues or acquaintances to upvote, make sure you start telling them a week
or two before launch so that they can at least become contributors. Have a plan to get at least 100 genuine upvotes from the contributors. Not someone who just signed up. This goal will help you guide your launch.

5 — Find a way to reward your customers and educate them about Product Hunt

6 — Get customer testimonial videos to post on maker story

7 — Involve the whole team and GET YOUR MARKETING READY!

You need GIFS, thumbnails, a well-written maker story, Facebook cover photo and profile photos as well as Twitter and LinkedIn banner. The most important thing is that you have tested different channels beforehand and know which ones work for your target audience. Whether it’s social media or Google advertisement, you need to figure this out for your marketing efforts to be impactful. Give yourself 4–5 weeks to prepare in advance for the launch and keep all your messages simple and to the point. If you have a big customer, you should get them on board to support you. Ask them to launch your product on their website and to their users/customers as well.

8 — Don’t ask people to upvote

9 — Product Hunt is not a one-time thing!

10 — Set smart goals and measure them

Here you can check out our first launch on Product Hunt and we have another smaller one too!

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Originally published at on August 17, 2018.



Entrepreneur & Growth Marketing Consultant. More info:

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