How To Create Urgency In Your Marketing Without Faking It

1 — Don’t Push, Articulate Better

Most people push it. Michael keenly a notable writer & salesman said, “Never pressure people to PUSH them into purchasing. Instead, use pressure to PREVENT them from procrastinating.” So, how do you prevent folks from procrastinating?

2 — Scarcity Leads To Urgency

We’ve all been to booking.com and when we see that some rooms are left. We quickly adapt and buy.

3 — Social Proof That Adds Credibility

I recently got a podcast sponsor and I wanted to close the deal. My sponsor was delaying it for no reason (procrastination). I simply showed that other folks are also interested if you are not, all good. Clearly showing social proof and the offers from the other folks made them understand that this thing has demand. It simply worked out and we signed the deal.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store