My 13 startup mistakes that you should avoid

1) Passion-founder fit, then everything else

3) Make it mean something

4) Do things that don’t scale initially (as Paul Graham said)

5) Have monetary goals early on

6) Be the first salesperson of your company

8) Early-stage agreements

9) Have a balanced set of skills

10) Start blogging and get your name out there

11) Do yourself first before delegating

12) Landing pages are important

13) Focus — Probably you’ll do it anyway

At its core, shiny object syndrome (SOS) is a disease of distraction, and it affects entrepreneurs specifically because of the qualities that make them unique. Entrepreneurs tend to be highly motivated. They crave new technology and new developments. And they aren’t afraid to start new projects and create new things.

Ordinarily, these are great characteristics, but when SOS sets in, it forces you to chase project after project, and change after change, never settling with one option.

It’s called shiny object syndrome because it’s the entrepreneurial equivalent of a small child chasing after shiny objects. Once they get there and see what the object is, they immediately lose interest and start chasing the next thing. For entrepreneurs, rather than literal shiny objects, SBOs may be business objectives, marketing strategies, clients or even other business ventures.

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