Poptin Review: The Only Lead Marketing Tool You Need To Acquire More Leads

What do I mean when I say ‘lead capture’?

Lead capture (or lead magnet tools or email capture tools) exist to help you convert your website visitors to leads; leads that you can work on developing and nurturing relationships with.

My criteria

  • Getting started: Is it easy to use and set up?
  • Customization: Is it easy to change colors, fonts, and sizes?
  • Mobile: Does this look good on a mobile version? Many popup apps tend to look good on desktop websites but not on mobile phones.
  • User-behavior technology: Does this lead capture tool have the following technologies:
  • Targeting: Can you target certain pop-ups by source, time & date, new vs returning users, and how often can you show these pop-ups? Does it have advanced targeting tools, such as:
  • Target by traffic source (search engines, social networks, etc.)
  • Target by specified dates and time of day
  • Show on specific website pages
  • Show to new or returning visitors
  • Control frequency of display to each visitor
  • Templates: Do they have ready-made templates?
  • Email Capture options: How many different types of popups do they have? For example:
  • A/B Testing: Marketing isn’t efficient if it is not A/B tested. Marketers need to know which popup, copy, images and messaging are working better.
  • Email validation: Does it help you validate the emails?
  • Auto-responder: Does it have an autoresponder?
  • Analytics: Does it have analytics to evaluate conversions? You should be able to analyze and understand how different popups are performing based on different pages, triggers and more. A popup app without analytics is incomplete.
  • Subtle features: Does it have Inline forms to offer subtle content within your blogs?
  • Integrations: Does it have integrations with most of the email marketing tools?

The Good

Poptin is my favorite tool among all because it solves more problems than any other, and does not cost an arm and a leg. It’s actually free to get started.

  • It has a great interface and is completely customizable. Non-programmers and eCommerce marketers will find it the easiest to use.
  • Regardless of your package being free or paid, they provide a live chat with excellent customer support.
  • It starts free and then is just $19/month. A truly gold software for cheap pricing!
  • More elements (timer, shapes, icons, video)
  • Separate desktop and mobile editing
  • Full view editing
  • Background editing
  • Display rules summary
  • Autoresponder templates
  • Agency interface update
  • MailChimp Integration
  • Constant Contact Integration
  • iContact Integration
  • Hubspot Integration
  • Nutshell Integration
  • Zapier Integration

The Final Verdict

Poptin is undoubtedly the best lead marketing software out there, with advanced features at the lowest price. Its easy-to-use interface makes it a breeze for new users to get familiar and feel at home quickly.

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