Radically Standing Out With One Psychological Hack

1/ 95% of ecommerce business fail.

But this one succeeded.

2/ The distinct background.

All of the founders were in the wellness category.

3/ The distinct color.

The pink color helped them stand out with paid social ads.

4/ The distinct use of psychology.

Early on from zero to 100K journey.

5/ The distinct way of running a community without marketing.

Their Facebook group was connected to each touch point, so even if someone didn’t immediately buy — they were still consuming it to buy later.

6/ Grow with few, scale with many SKUs.

Launching new flavors and products based on the community feedback helped them grow from $1Mn to $10Mn.

7/ From $10mn to $30Mn — The distinct brand play.

“Scaling requires to trust your people. In order to scale, everyone has to be a CEO.” — said @obviceo



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