Radically Standing Out With One Psychological Hack
Three best friends invested $10K in their business and turned it into a $30m company in 3 years.
The crazy part?
They used a psychological cue — distinctiveness to grow their ecommerce business.
7 lessons that you can instantly apply to your business:
1/ 95% of ecommerce business fail.
But this one succeeded.
One marketer, one accountant, and one designer.
All of them had “distinct” skills to grow the business.
2/ The distinct background.
All of the founders were in the wellness category.
So, they spotted a distinct trend.
People don’t want to be jacked, instead, want to look and feel healthy.
This was the birth of @my_obvi
3/ The distinct color.
The pink color helped them stand out with paid social ads.
Distinctiveness — We pay more attention to stuff that stands out.
Nobody could imagine a wellness brand of this color.
4/ The distinct use of psychology.
Early on from zero to 100K journey.
They bought limited inventory and got sold out.
Result: Fear of missing out to buy MORE and social proof that there is a demand.
They used Nostalgia to their advantage. Watch this video for more.
5/ The distinct way of running a community without marketing.
Their Facebook group was connected to each touch point, so even if someone didn’t immediately buy — they were still consuming it to buy later.
Community is about learning to launch new products & collect feedback.
6/ Grow with few, scale with many SKUs.
Launching new flavors and products based on the community feedback helped them grow from $1Mn to $10Mn.
Here’s an example (plus look at the engagement)
7/ From $10mn to $30Mn — The distinct brand play.
“Scaling requires to trust your people. In order to scale, everyone has to be a CEO.” — said @obviceo
They only have 8 employees but everyone works as a CEO.
Now they are on their way to $100Mn.
Listen to the pod, there are more gems than I just shared here.
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