Jan 11
2 min read
You need a positioning strategy that stands out, not blend in. I have been part of three companies that felt in this trap.
I was able to get them out of this hole. Just because Hubspot, Intercom, Mailchimp, and other big companies have been successful with this, it does not mean you should follow the same route.
It simply means you are lazy to figure out why your customers love you.
