People consider sales as a second-class skill. They frown on sales because it *seems* pushy or scammy. I’ve been doing sales for the last 10 years. Here’s what I have learned from sales that you can use as a super-power in startups, marketing & life: 1/ I think there is…

Minor Baseball Leagues are barely profitable. But there’s one man who cracked the code. The secret? Fans first entertainment. This story is worth telling: 1/ Some backstory: Jesse Cole was a former baseball player. Baseball getting boring for people. But he had a passion for the game to make it…

Three best friends invested $10K in their business and turned it into a $30m company in 3 years. The crazy part? They used a psychological cue — distinctiveness to grow their ecommerce business. 7 lessons that you can instantly apply to your business: __ 1/ 95% of ecommerce business fail. But this one succeeded. One marketer…

Over the past 6 months, I’ve spent more than $600,000 on Facebook Ads. I still grew the brand to $25MN in revenue. I learned more from what NOT to do. Here are 10 mistakes I made that you should avoid: 1/ Don’t use stock images or video. Instead, use those…

I know how hard it is to market a startup with no budget. I’ve bootstrapped a startup from 0 to 7 figures… Let me walk you through the steps I’d take if I had to do it again (with an example): 1/ Start with the underserved problem. We should use…

Most people think the creativity on Facebook Ads stands out. True, but very rarely do we give enough credit to a good copy. Based on my 100s of tests on Facebook ads in the past month, I have seen copy standing out with the same creativity. Before telling you some…

Most companies use gimmicky tactics to create urgency. What they don’t understand is that the receiver of the offer does feel the artificial urgency on the other side. Most of the time it leaves a bad taste in the mouth. I have pondered enough on this topic to create urgency…

I have finally figured out paid social. You folks are doing it all wrong. I released a podcast about How I Grew $3M to $10M with our B2C Subscription Startup. So, what have I really figured out that you didn’t? Good question, the reason Facebook Ads work really well for…

In my growth marketing journey, I have learned across from all growth marketers, and I made these mistakes. I wish someone would have told me to avoid these earlier. So, I am sharing it with you today. 1 — Never Undersell or Undermine Yourself If you already know at least two channels that you have some expertise…